General Motors has come up with some pretty creative advertising campaigns over the past few years. The GMC truck and SUV brand has boasted the “We Are Professional Grade” position for a while now. In order to keep things fresh, GMC debuted the ‘Like a Pro’ campaign, and it certainly hits home for many drivers.
“How do you want to live?”
That’s the tagline for GMC’s ‘Like a Pro’ campaign, but it’s just the beginning of a wild, heartfelt ride. The ad campaign touches the emotional connection that customers have with their GMC vehicles. It effectively celebrates the customers who enjoy living life to the fullest.
“Our owners are dedicated individuals, respected by their peers, whose passion and abilities set them apart,” said Rich Latek, GMC marketing director. “Their values reflect our ‘Professional Grade’ spirit and we look forward to bringing that emotional connection to life.”
GMC has established itself as a brand that goes above and beyond to allow customers to live their lives like professionals. The ads target the GMC Denali luxury line. The campaign also includes the GMC Terrain and Acadia.
We at Wright Chevrolet Buick GMC are happy to see GMC continuing to come up with creative ad campaigns.